The 2024 Super Bowl commercial for CeraVe begins much like you’d expect any skincare or fragrance commercial start off … except we have funnyman Michael Cera delivering us the highlights of the beauty product. The “Barbie” star takes viewers on a psychedelic journey up a treacherous mountain and beside a sparkling grotto, all while he presents a jar of CeraVe skin cream. As the commercial progresses, the actor teasingly promises time and time again that he helped to create the inexpensive skincare line.
We’ll go ahead and disappoint all the fans who thought Michael Cera truly is one of the founders of CeraVe. Despite his convincing (and hilariously dramatic) acting, Cera didn’t create the fan-favorite skincare products. CeraVe clarified as much on Instagram, stating that their products are developed by dermatologists, not Cera. Still, the actor and the skincare company did a great job making us believe otherwise. A dramatic video of Cera was even pasted on the homepage of the official website for CeraVe. He was also spotted by Page Six and multiple other outlets carrying large bottles of the product around New York and passing them out to unsuspecting passersby. During an appearance on “The Really Good Podcast,” Cera even claimed to have “skin in the game” when it came to the popular beauty brand.
Although it wasn’t real, the strategic partnership between Cera and DeraVe was a brilliant and unforgettable marketing campaign. We love to see the dedication to a bit!
Post source: The List