Prophet of India’s Next Video Revolution

Uday Shankar, the former head of Disney in India, says that “limitless” changes to the Indian media landscape may soon leave behind conventional ideas of television and video.

The great disruptor is JioCinema, part of Mukesh Ambani’s Reliance Industries conglomerate, and in which Shankar is a major investor. JioCinema, which operates streaming services, and is allied with Viacom18, sits alongside the cluster of Jio companies that have, in just a matter of years, exploded the cellular telephony business in India and are doing the same with broadband internet access and video.

“JioCinema is trying to lead the development of video. The limitations of television have been exposed now, though some people refuse to see them,” said Shankar this week, speaking at the APOS convention in Indonesia. “The data revolution gave us opportunity.”

He explained that the recent arrival of mobile broadband meant that for half of the Indian population, their first screen experience was on a mobile device. It has impacted the provision of social services, medicine and entertainment, among other things.

The vast differences between the entertainment and media tastes of those newcomers and the privileged and internationalized elites who were early adopters of Disney’s Star pay-TV platform or global streamers such as Netflix, are too much to bridge, Shankar asserted.

“It is impossible to cater to the content aspirations of 1.4 billion people. Now is the time to create an alternative to television on one app, though I want to avoid terms like ‘bouquet’ and ‘aggregation’,” Shankar said.

“Content is the biggest holdback. Much of it does not work. [Something that is limited to 2-5% of the population is pointless. Content has to be decentralized,” Shankar said.

JioCinema has begun attracting up eyeballs by carrying free-of-charge the IPL cricket, which Shankar called “super premium.” “We got into the business inside the last year. We wanted to unblock access. There was a belief that even cricket had hit a plateau. In fact we turned the construct on its head. TV was [traditionally] the dominant platform for sport. That is no longer true.”

Having played a calling card, for which Viacom18 and Jio paid $3 billion, now comes a process of adding on other services – some produced in-house, and more likely to be aggregated. Such as HBO.

“We are spending wisely on relevant original content,” said Shankar, asserting that the company will also “be the destination for most creative and talented people who want to break on the platform – irrespective of geography or language.”

Shankar uses the vocabulary of a revolutionary, describing the JioCinema company as an “alternative media business” within India’s newly connected universe. “We still have a lot of work to do on technology personalization, to “decentralize the content funnel” and “change the revenue models,” said Shankar. It was heady stuff, but he cited previous success introducing different language commentary for cricket while at Disney and professed “great respect” for the AVOD viewer.

“I’m critical of the caste system of SVOD and AVOD. It was disrespectful and showed a poor understanding of the market in India, which is still income sensitive and where payment mechanisms were not good.

“We are not setting up a high-end boutique store,” but a marketplace full of different products, he insisted.

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Sharon Acker Dead: ‘Point Blank, ‘Happy Birthday to Me’ Actor Was 87 825670622 173 Sharon Acker, a Canadian movie, tv as well as cinema star best recognized for her duties in “Point Blank,” “The New Perry Mason” as well as “Happy Birthday to Me,” has actually passed away. She was 87. Acker’s fatality was verified by her relative, David Glover, in a homage to his relative on Facebook: “My better half Judy as well as I were extremely close with Sharon and also we talked frequently also after she returned to Toronto to be near with children and also family members. I can always remember Sharon’s million buck smile. She made everybody she was available in call with feeling a lot far better.” According to records, Acker passed away March 16 at her retirement community in Toronto. Throughout an acting job extending 4 years, Acker discovered among her most long-lasting duties in the 1967 neo-noir “Point Blank,” helmed by John Boorman. Acker played the other half to Lee Marvin’s lead, that betrays her conman partner after a break-in on Alcatraz. Acker additionally has a credit history amongst cult scary circles for her kip down the 1981 slasher “Happy Birthday to Me,” which noted her last efficiency in a function. The star is just seen in recalls, playing the mom to lead character Ginny Wainwright (Melissa Sue Anderson). The distressed guardian satisfies a sudden death in an enhanced collection of drawbridge incidents. “Star Trek” followers recognized Acker as Odona, a withstanding one-episode duty from a 1969 episode of the initial collection. The star additionally played Barbara Hale, the assistant to Monte Markham’s eponymous gumshoe on the brief reboot “The New Perry Mason” in 1973. Acker was birthed in Toronto on April 2, 1935. Taken on at the age of 9, she examined art as well as finished in 1953. Her acting profession started with a collection of turns on phase, signing up with the Stratford Shakespeare Festival business as well as taking a trip to Europe. Her attribute launching can be found in 1957 with “Lucky Jim.” Her last television credit score was available in 1992 with a look on “The Young as well as the Restless.” Acker went back to Canada in 1994 with her 2nd other half, Peter Elkington, to stay in Ontario as well as follow her interest for paint as well as sculpting. Elkington passed away in 2001. Acker is endured by her youngsters, Kim and also Gillian; granddaughter, Alexis; great-granddaughter, Berkeley; and also stepchildren Kim and also Caitlin.

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