Entertainment

The History Behind Cindy Crawford’s Everlasting Pepsi Super Bowl Commercial

In 2002, Cindy Crawford referenced her own life changes in an updated version of her 1992 Pepsi ad. In this version, the supermodel arrives at the same gas station in a white SUV. While her signature cut-offs are a re-wear from the original,  she’s traded in the tank top for a white peasant top. After enjoying a Diet Pepsi, Crawford opens the SUV’s door to reveal her two young kids, Presley and Kaia Gerber. 

In 2018, Presley joined his mom when her iconic ad was referenced in a new Pepsi Super Bowl commercial. Crawford’s son Presley was all grown up with a modeling career of his own, and this time, he was the one at the vending machine while Cindy stepped out of the red sports car.  “We drove to work together, we shared a trailer,” Crawford recalled to People. “I was the proud stage mom standing by the monitor.” While Kaia was disappointed she didn’t get to participate, Crawford hoped her daughter could star in a future version of the classic spot.

Three years later, Crawford revisited the original ad for a fundraiser for American Family Children’s Hospital, where her brother had received treatment for leukemia. To capture the look of the 1992 commercial, Crawford returned to the same location and sported her original outfit, although she posed with the Pepsi alongside a different red car — a vintage Cadillac Eldorado convertible. 

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